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April 11, 2007
By: TOM BRANNA
Editor
Sales of natural/organic personal care continues to show the highest growth of all health and wellness categories at 24%. Sales increased from $4.9 billion in 2005 to over $6 billion in 2006 and are expected to more than double to $15 billion by 2011 according to The Natural Marketing Institute’s (NMI) annual Health Wellness Trends Database (HWTD) research study, conducted in 2006 among 5,800+ U.S. households. Based on consumer spending by product segment, consumer penetration/usage trends, and ...
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